It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
As customer expectations evolve alongside digital
capabilities and channels, it’s not enough to offer cool
experiences. Now they must be cool personal experiences
that anticipate the customer’s needs and desires before
even she knows about them. This change requires
us to think much more broadly about how we use
personalization. Already brands adopting strategies and
tools for personalized experience design are gaining a
sustainable competitive advantage over brands that aren’t.
Published By: Adverity
Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future
This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation.
Scaling your business with Marketing Intelligence
Building a data strategy to stay ahead of the curve
Mastering the end-to-end data management process
Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it!
Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
Join us for our latest Clear Insights webinar, Deconstructing DASH: How Your Workforce Would Benefit from America's #1 Rated Diet, presented by Robert F. Kushner, MD, Clinical Director of the Northwestern Comprehensive Center on Obesity and one of the 22 expert panelists who rated the Best Diets for 2012. Dr. Kushner will provide an overview of DASH, compare it to other top ranked diets, and offer insights into the evidence behind their design. Dr. Kushner will also discuss the keys to sustainable weight loss and best practices for employers to choose an effective worksite weight loss plan.
Published By: Allscripts
Published Date: May 01, 2014
Know when, why and how your current EHR platform may fall short of delivering a transformative community of care—and develop a new value-based care model that elevates population health and grows revenue across your organization.
As easy as it is to get swept up by the hype surrounding big data, its just as easy for organisations to become discouraged by the challenges they encounter while implementing a big data initiative. Concerns regarding big data skill sets (and the lack thereof), security, the unpredictability of data, unsustainable costs, and the need to make a business case can bring a big data initiative to a screeching halt.
However, given big data's power to transform business, it's critical that organisations overcome these challenges and realise the value of big data. The cloud can help organisations to do so. Drawing from IDG's 2015 Big Data and Analytics Survey, this white paper analyses the top five challenges companies face when undergoing a big data initiative and explains how they can effectively overcome them.
As easy as it is to get swept up by the hype surrounding big data, it’s just as easy for organizations to become discouraged by the challenges they encounter while implementing a big data initiative. Concerns regarding big data skill sets (and the lack thereof), security, the unpredictability of data, unsustainable costs, and the need to make a business case can bring a big data initiative to a screeching halt.
However, given big data’s power to transform business, it’s critical that organizations overcome these challenges and realize the value of big data.
Download now to find out more.
Published By: Aon Hewitt
Published Date: May 26, 2015
Let experience guide you in determining the optimal mix of in-house and external support when defining a sustainable Workday operating model.
This white paper will provide insights into your options, and help you find answers to these questions as you move forward on your Workday and HR journey.
Published By: Autodesk
Published Date: May 22, 2017
The future of making things is here, and it is complex. Engineering leaders are under constant and growing pressure to find more innovative solutions for increasingly demanding customers in the context of an extremely competitive global market.
Every large enterprise has employees who need some level of access to its critical information resources, and many also provide a wide variety of types and levels of access to contractors, partners, vendors, and customers. Each of these points of access represents a source of potential business and compliance risk.
Published By: BetterUp
Published Date: Aug 14, 2018
Michelle has been with Twilio for nearly four years, supporting “Twilions” — as employees are affectionately known inside the company — through tremendous growth in both revenue and headcount. “We’re looking at creating a great employee experience at Twilio. We want to provide Twilions with the tools, resources, and experiences they need to innovate, scale, and grow.” BetterUp’s whole person approach was a key part of Michelle’s evaluation process. Most leadership development approaches focus on teaching people what to do. But what they miss is an equal focus on how to be. In contrast, BetterUp’s approach addresses the psychological resources that allow leaders to manage themselves so they have the capacity to manage others. This includes the ability to remain resilient, have a growth mindset, maintain a sense of control, and take risks. Evidence shows that these resources need to be in place for sustainable leadership habits to take root.
Published By: Blue Prism
Published Date: Mar 15, 2019
If you're going to implement an automation tool, ensure that the tools and solutions you implement can carry your business through the rapidly changing marketplace. Desktop recording and attended automation program offer a quick return on investment but overtime, because the scripts they use so frequently become obsolete - the total cost of ownership (TCO) over the long run simply isn't sustainable.
Published By: BMC ASEAN
Published Date: Dec 18, 2018
Today’s IT environments are so dynamic and complex that traditional manual administration makes it virtually impossible to keep pace with changing business opportunities and challenges, such as scaling to support new applications and users. Manual administration is not just unsustainable—it’s dangerous. Delays in responding to security threats and compliance issues can have devastating effects:
• Security breaches • Failed audits • Financial losses • Loss of customers and reputation • Other serious business consequences
To sustain a high level of security and compliance, IT teams must implement a comprehensive, aggressive automation strategy that establishes and tracks key performance indicators. Automation helps to optimize resources, increase efficiencies, lower costs and improve quality of service. This white paper describes principles and best practices for implementing automation as a strategic asset in the ongoing effort to achieve security and compliance excellence in a dynamic
Who said, "Money Can’t Buy You Love"? A useful metaphor, though, to help understand the true concept behind customer loyalty. Loyalty programs are about developing sustainable, mutually beneficial relationships. Price incentives can generate a short-term sales uplift but will not engender long-term loyalty.
At the most fundamental level an organization only does two things: operations and changes to operations. Regardless of the industry an organization is part of, or whether it is private or public sector, large or small, there is a constant drive to protect and improve operational aspects.
Whether it is launching a new product or service, decreasing costs, protecting infrastructure from failure or preventing regulatory noncompliance, there are numerous areas where an organization wants to change something about how it operates. That’s where projects come in.
In this whitepaper we look at what causes projects to fail so regularly and offer a sustainable approach for improving performance consistently.
Poor quality of care takes a tremendous toll, not just on the system as a whole, but on the patients and their families at the center of that system. It also has a tremendous effect on employers, who already face unsustainable health care costs. When we evaluated one of our customer's claims, we found numerous signs of preventable complications that had cost our client significant amounts, not to mention the toll on the individual. Specifically, we identified the following preventable hospital- acquired conditions (HACs):
• Fourteen instances of stage III and IV pressure ulcers
• Twelve instances of vascular catheter-associated infections
• Thirteen instances of catheter-associated urinary tract infections
• One instance of a patient dying or experiencing a serious disability associated
with intravascular air embolism
• Five instances of foreign objects remaining in patients after a procedure.
Please download the whitepaper to learn more!
Companies that use the workforce survey in an integrated life-cycle approach will simplify complex projects, reduce HR’s workload, and guide the way to the actions that will have the most influence on business performance.
This Harvard Business Review paper explores these universal principles of effective influence and provides examples of how they can be employed in ethical and sustainable ways to improve your powers of persuasion.
Cloud computing has sparked a huge trend in rapid-fire application development and dynamic, elastic application for hosting. This white paper provides cloud teams with real-world advice on handling PCI in dynamic cloud hosting environments.
Universities around the world are realizing the importance of sustainable practices and are working towards shrinking their carbon footprint by focusing on renewable energy resources, clean technology, and carbon offsets. This guide will provide complimentary information on carbon credits along with case studies where universities have incorporated them into their sustainability strategy. Also included: tips for identifying high-quality credits and avoiding low-quality credits that do not reduce carbon emissions. Read this guide to learn more about what carbon credits are and how to navigate the process of measuring, assessing, and obtaining carbon credits.
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