ad spending

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Published By: Adobe     Published Date: Jun 26, 2019
1994. The first-ever banner ad launched. The first “click here.” Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting. At Adobe, we've been there from the early days — providing designers with digital creation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We're proud to be part of advertising history and to be helping our customers succeed. We can't wait to help lead the next 25 years of digital advertising.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Take the guesswork out of TV media buying with Adobe Programmatic TV. With our automated approach, you can ensure less waste by better defining your audience and by speaking to them wherever they’ll best receive your content. Instead of spending hours trying to find the best reach and value, our data does the work for you. Fill out the form to read the article Advanced TV goes prime time.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
1994. The first-ever banner ad launched. The first “click here.” Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting. At Adobe, we've been there from the early days — providing designers with digital creation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We're proud to be part of advertising history and to be helping our customers succeed. We can't wait to help lead the next 25 years of digital advertising.
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Adobe
Published By: Forcepoint     Published Date: Jun 06, 2019
Your people access and share data using a myriad of different cloud apps. The bad news is, you probably have no idea how your data is used, where it travels to and the level of associated risk. You’ve lost visibility and control. The good news is, we can help get it back. Register now for a FREE Cloud Threat Assessment and detailed report of your cloud-application risk posture. This in-depth assessment will show you: Cloud usage patterns. How potentially harmful activities happen in cloud applications across your organization. Geographical usage. Which countries your data is traveling to and from (you may be surprised). Privileged users. Do you have more administrators than you need? Dormant users. Are you overspending on unused licenses? Riskiest users. Who are your riskiest users and why? You'll receive customized assessments on Office365, Box, G Suite, and Salesforce.com.
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Forcepoint
Published By: Avaya     Published Date: Mar 22, 2019
Cloud technology is quickly becoming the default at companies of all sizes. Nine out of ten companies have already moved at least some of their applications or computing infrastructure to the cloud or plan to do so in the next 12 months. IT spending reflects this trend, with the average investment in cloud rising nearly 36% from two years ago. What’s more, cloud adoption isg rowing across all delivery models, with examples of every kind of application and workload on every kind of platform, according to a recent IDG survey. The survey results represent the practices and opinions of 550 IT decision-makers whose organizations have either already adopted cloud technology or plan to do so within the next three years.
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Avaya
Published By: SambaSaftey     Published Date: Mar 15, 2019
Collaboration among compliance safety, and risk DS Services, a distributor of leading beverage brands to residential and business customers, employs more than 3,500 drivers nationwide. Tracking its drivers – and ensuring they’re qualified to be behind the wheel – isn’t easy. “Reviewing motor vehicle records (MVRs) can take weeks, as every state reports violation information differently,” says Jason Gay, DOT compliance administrator for DS Services. “I was spending 12 to 15 hours a week on paperwork alone. It was time to simplify the process.” DS Services originally turned to SambaSafety to help reduce paperwork and increase efficiency; however, by incorporating continuous driver monitoring into its safety program, DS Services is able to impact its business in . other positive ways.
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SambaSaftey
Published By: Artemis Health     Published Date: Feb 05, 2019
Self-insured employers want to cut costs without affecting the quality of coverage available to employees. HR leaders need to provide great benefits that attract talent, but they also need to slow the rising tide of healthcare costs at the same time. In this whitepaper, you’ll see three examples of how benefit teams have cut benefits spending without cutting benefit programs. • The potential savings available with telemedicine programs • The surprising ROI of fertility coverage and care • Best practices for evaluating and implementing onsite clinics
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Artemis Health
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
All native and ‘transitioning’ media companies are focusing heavily on content to save existing businesses, or building new business models, or both. Television broadcasters, wary of the growing cord-cutting, are spending large sums on premium content. In 2017, the top four media companies spent more than USD 34 billion on original and acquired non-sports programming. Pure-play OTT providers have, on the other hand, bet big on content to shore up on subscribers. Netflix alone spent more than USD 6 billion on content last year, while spend was USD 7 billion for Amazon and Hulu combined. Transitioning media companies, such as telecom and technology companies that are moving towards being a media company, are also allocating sizable funds for content in their quest to explore supplementary businesses, by boosting customer engagement on their platforms. Apple and Facebook have started creating their own original content, and spend is only going to expand further.
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Larsen & Toubro Infotech(LTI)
Published By: Proofpoint     Published Date: Dec 21, 2018
If you’re like most IT leaders, you’re invested heavily in the latest security tools. Yet you’re still inundated with ransomware and other advanced malware, credential phishing, email fraud and more. You’re spending more time dealing with a growing volume of threats. And you’re seeing a shrinking return from your security investments. That’s because most of today’s attacks play off human weaknesses. Download this whitepaper today to find out the top tips on how to choose tools and solutions to improve behaviours and outcomes.
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Proofpoint
Published By: Coupa     Published Date: Dec 14, 2018
Many procurement departments are still using traditional manual processes or outdated technology. The result? Rogue spending, missed discounts from supplier contract pricing, reconciliation headaches, and the list goes on. These business risks are driving more organizations towards the cloud-based, secure, and workflow-friendly world of eProcurement solutions. These solutions are saving money and resources, improving use of budgets and personnel, enabling centralization, and using data to improve and streamline end-to-end purchasing processes. Download this report to learn about: Procurement trends from 400 organizations surveyed Operational and cost-savings benefits of eProcurement Leading features and functionality in eProcurement Adoption best practices and how to get started
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Coupa
Published By: Veeam '18     Published Date: Dec 04, 2018
"Ransomware is top of mind for many organizations’ leaders as their organizations face the potentially disastrous aftermath of successful attacks. ESG has surveyed IT leaders and organizations to find out how big of a problem ransomware is, what are the business consequences of downtime caused by these attacks, and which are some of the best practices and capabilities organizations need to apply to be protected. According to the ESG research, nearly two-thirds of surveyed organizations across North America and Western Europe experienced a ransomware attack at some point last year, with 22% reporting weekly attacks. The attacks have helped make cybersecurity a target of IT investment, and spending is accelerating. What’s needed to fend off this epidemic are best practices and tools to: Prevent or at least mitigate attacks Protect data and backup data Recover reliably"
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Veeam '18
Published By: CrowdStrike     Published Date: Nov 28, 2018
Learn how cyber threat intelligence (CTI) helps you bolster defenses, hunt down adversaries, investigate incidents and make better security decisions. While once considered a “nice to have”, Cyber Threat Intelligence (CTI) is now widely considered an essential weapon against breaches. A recent study by Enterprise Strategy Group (ESG) found that 72 percent of organizations plan to increase CTI spending — further validation of its important role in your security strategy. Yet, because threat intelligence comes in many shapes and forms, it is often misunderstood. This white paper, “Threat Intelligence: Cybersecurity’s Best Kept Secret,” offers in-depth coverage of CTI, including the different categories of threat intelligence and use cases that demonstrate CTI’s effectiveness in thwarting today’s most dangerous and sophisticated attackers. You’ll also learn how the right CTI can empower better security and executive decisions, while dramatically improving your organization's security post
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CrowdStrike
Published By: MediaRadar     Published Date: Nov 21, 2018
Learn how the biggest brands are leveraging TV advertising to reach their target audiences. Find out what’s happening in the TV advertising landscape in our most up-to-date trend report. Download the report to learn about: the latest TV ad trends, including the types of ads Volvo and Burger King ran that creatively pushed the limits of what’s possible in TV advertising what brands are spending the most on tv advertising and which categories spend the most overall which new ad formats brands are using to build the biggest buzz how the World Cup affected brands’ ad spend and placement
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MediaRadar
Published By: MediaRadar     Published Date: Nov 21, 2018
What are the latest native trends, which are the product categories spending the most? How can you successfully implement native advertising and fully leverage this high-cpm ad format? Find out in our latest trend report. You’ll Learn: Which product categories are spending the most on native The major challenges with and benefits of native advertising Ways in which you can successfully implement native advertising What’s next for native advertising
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MediaRadar
Published By: Druva     Published Date: Nov 09, 2018
The rise of virtualization as a business tool has dramatically enhanced server and primary storage utilization. By allowing multiple operating systems and applications to run on a single physical server, organizations can significantly lower their hardware costs and take advantage of efficiency and agility improvements as more and more tasks become automated. This also alleviates the pain of fragmented IT ecosystems and incompatible data silos. Currently, this virtualization juggernaut shows no sign of slowing. As businesses recognize the potential for increased reliability and scalability offered by virtual technology, they are ramping up their investments in data center modernization and upgrading. In fact, 33 percent of the respondents to a recent ESG survey on cloud usage said that making greater use of server virtualization was one of their top five spending priorities for the next 12 to 18 months.
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Druva
Published By: Carbonite     Published Date: Oct 10, 2018
These days, a lot of organizations are looking to the cloud to help them protect their data. They wish to take advantage of the appealing economics and operational agility that are two of the biggest attributes of a cloud-based IT infrastructure. Leveraging the cloud can be a smart choice for any organization interested in gaining more control over costs (i.e., almost all organizations). According to ESG research, reducing costs was the second most commonly reported business driver affecting IT spending in 2016
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Carbonite
Published By: Cisco     Published Date: Sep 27, 2018
Blockchain, called the “tech breakthrough megatrend” by PWC¹, is rapidly gaining broad acceptance. According to IDC, global spending on this innovative technology is expected to reach $2.1 billion in 2018.² Across the globe, industries are investigating ways to use blockchain to increase trust across their business value chains and address primary challenges around complexity, transparency, and security.
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Cisco
Published By: Mintigo     Published Date: Sep 05, 2018
Artificial intelligence (AI) enables marketers using a predictive marketing platform to address many strategic questions. Whether you’re new to AI for Marketing or more seasoned with the use of AI, this ebook is a great resource for you. In this ebook, you’ll learn how to: • Optimize your marketing spending • Increase conversion rate across the funnel • Optimize customer engagement • Cross-sell and upsell throughout your customer base • Segment leads and grow customer value • Grow your market and find new prospects Fill out the form to get your free copy!
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Mintigo
Published By: Shell     Published Date: Aug 15, 2018
While simple fixes may cost a few thousand dollars, lost revenue from equipment failures can run into the millions of dollars in lost productivity and replacement costs. There can be longer-term impacts, too, if the downtime inhibits a manufacturer’s ability to meet customer needs. That’s why it is important for companies to think about lubrication and equipment maintenance holistically, recognizing that short term cost savings may be leading to bigger, preventable expenses over the long term. Cheaper oil, for example, may save money initially, but it requires more frequent changes and provides less protection to the equipment, which could shorten component life. For many companies, the short-term savings simply aren’t worth the longterm cost risk. “Some companies don’t realize that they may be able to reduce their overall maintenance costs significantly by spending more up front on better quality lubricants,” Saffell says. “Their equipment may last longer and they are likely to see
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cost, reduction, equipment, shell, manufacturing, maintenance, reliability, contamination control
    
Shell
Published By: Ahead     Published Date: Jul 23, 2018
If your company operates in the cloud, you’ve probably thought about investing in a Cloud Management Platform (CMP) — a group of integrated products that manage public, private, and hybrid cloud environments. That combination is what AHEAD calls an Enterprise Cloud. For an enterprise with a heavy private cloud emphasis, the right CMP can transform your VM provisioning, reducing a potentially weeks-long manual process to an automated one that finishes in a matter of minutes. And if you run one or more public clouds, the right CMP can help you take better control of your cloud services, manage your cloud spending, and architect your app platforms to run seamlessly in the cloud. So Which CMP Will Work Best For You? The first thing to consider is compatibility with your existing environment. For many enterprises, that’s going to put a premium on CMPs that integrate natively with VMware. For other businesses, compatibility with ServiceNow or support for multiple private and public clouds wi
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Ahead
Published By: KPMG     Published Date: Jul 10, 2018
Working out what consumers want – and why – is getting harder. Transactional data and traditional market research and demographic profiles no longer do the job. Our ‘Five Mys’ report proposes a radical new framework for navigating complex consumer decision-making. Read the report to find out: • what the ‘Five Mys’ are and how they affect spending decisions • how to get better at predicting consumers’ changing needs • where different generations are directing their spending • how changing life patterns are creating new opportunities for businesses that can pick up on signals from consumers
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KPMG
Published By: IBM Watson Health     Published Date: Jul 09, 2018
While the cost of care is increasing, hospitals and health systems are scrambling to cut operational costs without sacrificing quality of care. Download this case study to see how one health system used IBM ActionOI to help reduce wasteful spending, inpatient length of stay, and lower labor costs.
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reduce operational costs, labor costs, length of stay, wasteful spending, hospitals, health systems, quality of care, cost of care, operational efficiencies, hospital roi, financial benchmarks
    
IBM Watson Health
Published By: EverString     Published Date: Jun 27, 2018
Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers need to head in the right direction, so your team must match its resources and spending with your most critical priorities. This ebook will walk you through the 4 must-dos of marketing budget planning so that your team can be more tactical with spending.
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EverString
Published By: LogRhythm     Published Date: Jun 19, 2018
As in years past, 2017 was packed with stories of cyber security failure. Between sophisticated attackers, lack of proper security monitoring and controls implementation, and devastating data breaches that may have arisen from these scenarios, it’s easy to see that we still face serious challenges in the security arena, with potentially serious consequences. Why are we continually seeing these issues? Many security professionals readily admit that we don’t have the staff, training and breadth of coverage in our security controls to adequately combat the attackers today. How is this happening when we’re spending so much money and time on cyber security?
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logrhythm, sans, cloudai, ueba
    
LogRhythm
Published By: Groove     Published Date: May 16, 2018
HotSchedules is a technology company that streamlines several aspects of running a business in the service industry. The sales team at HotSchedules had been using Salesforce for several years, but they were spending a lot of time on data entry and other manual tasks. They needed a way to simplify recordkeeping so they could spend more time talking to prospects. The HotSchedules sales team is taking advantage of the full suite of features in Groove to enhance their sales operations at every turn — from Salesforce integration to multi-step campaigns to analytics. Let’s take a look.
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Groove
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