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Published By: Zendesk     Published Date: Jan 04, 2019
No mercado mundial de softwares de suporte ao cliente, a Zendesk mais uma vez é reconhecida como líder no Quadrante Mágico do Gartner de 2018 para Centros de Relacionamento com Clientes de CRM. Todos os anos, o Gartner realiza uma análise minuciosa dos prestadores de serviços no setor de aplicativos de atendimento e suporte ao cliente. O relatório do Quadrante Mágico do Gartner para Centros de Relacionamento com Clientes de CRM oferece informações valiosas para líderes de empresas em busca de soluções tecnológicas para interagir e engajar seus clientes. Novamente, a Zendesk pode ser encontrada no relatório de 2018 no quadrante Líder, que consideramos um reflexo do sucesso de nossos 125.000 clientes, incluindo empresas como Airbnb, Tesco e a Universidade do Tennessee. O ano passado incluiu um número de marcos significativos para nós, incluindo o lançamento de recursos de inteligência artificial aprimorados para autoatendimento, com uma taxa de execução que ultrapassou US$ 500 milhões
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Zendesk
Published By: Zendesk     Published Date: Jan 04, 2019
Atualizações e mais atualizações. Com todo mundo atualizando, você pode estar se perguntando se sua empresa também deveria atualizar seus sistemas. Parece que sempre há uma versão ou um tipo melhor de software. Ainda que implementar sistemas novos e aprimorados possa ajudar sua empresa a crescer e a economizar dinheiro, é importante saber se o novo software vale a transição. Recentemente, a Zendesk comissionou um estudo da Forrester Consulting, que avaliou o impacto financeiro do Zendesk nas organizações. A Forrester entrevistou cinco clientes e conduziu uma análise financeira. Neste estudo, a Forrester relatou os benefícios e custos da família de produtos de atendimento da Zendesk, e sua análise apontou benefícios de mais de US$ 3,8 milhões.
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Zendesk
Published By: Zendesk     Published Date: Dec 10, 2018
No mercado mundial de softwares de suporte ao cliente, a Zendesk mais uma vez é reconhecida como líder no Quadrante Mágico do Gartner de 2018 para Centros de Relacionamento com Clientes de CRM. Todos os anos, o Gartner realiza uma análise minuciosa dos prestadores de serviços no setor de aplicativos de atendimento e suporte ao cliente. O relatório do Quadrante Mágico do Gartner para Centros de Relacionamento com Clientes de CRM oferece informações valiosas para líderes de empresas em busca de soluções tecnológicas para interagir e engajar seus clientes. Novamente, a Zendesk pode ser encontrada no relatório de 2018 no quadrante Líder, que consideramos um reflexo do sucesso de nossos 125.000 clientes, incluindo empresas como Airbnb, Tesco e a Universidade do Tennessee. O ano passado incluiu um número de marcos significativos para nós, incluindo o lançamento de recursos de inteligência artificial aprimorados para autoatendimento, com uma taxa de execução que ultrapassou US$ 500 milhões de
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Zendesk
Published By: Zendesk     Published Date: Dec 10, 2018
Atualizações e mais atualizações. Com todo mundo atualizando, você pode estar se perguntando se sua empresa também deveria atualizar seus sistemas. Parece que sempre há uma versão ou um tipo melhor de software. Ainda que implementar sistemas novos e aprimorados possa ajudar sua empresa a crescer e a economizar dinheiro, é importante saber se o novo software vale a transição. Recentemente, a Zendesk comissionou um estudo da Forrester Consulting, que avaliou o impacto financeiro do Zendesk nas organizações. A Forrester entrevistou cinco clientes e conduziu uma análise financeira. Neste estudo, a Forrester relatou os benefícios e custos da família de produtos de atendimento da Zendesk, e sua análise apontou benefícios de mais de US$ 3,8 milhões.
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Zendesk
Published By: Aprimo     Published Date: Oct 27, 2016
Read this white paper to learn more about successfully managing the Five Marketing Essentials: Plan Spend Create Distribute Perform
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Aprimo
Published By: Aprimo     Published Date: Oct 10, 2016
But by following the five steps outlined in this white paper, marketers can more easily bridge the gap between budget and bottom line. 1. Plan ahead to align organization with strategy 2. Gain an expanded view of your marketing spend 3. Develop valuable content 4. Distribute content through the right channels at the right time 5. Track - and adjust - your performanc
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Aprimo
Published By: Teradata     Published Date: Jun 12, 2013
Health plans and insurers know that to thrive over the next 3-5 years, they must dramatically improve their ability to engage with individual consumers. The combination of Teradata products; an integrated data warehouse, Aster big data analytics and Aprimo integrated communication management, creates actionable analytic capabilities unparalleled in its ability to help companies achieve these goals. this white paper details how health plans and insurers can use Teradata to succeed in today’s healthcare environment.
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healthcare, data, insights, health plans, integrated data
    
Teradata
Published By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: Feb 03, 2012
Changing buyer behaviors require business-to-business (B2B) online marketers in order to contact potential customers as well as clients in new methods, simply by delivering content which is customized to their requirements, role, degree of curiosity, as well as stage of problem-solving. This has created advertising automation the mission-critical system with regard to B2B online marketers, but too many advertising frontrunners brain lower the automation path without completely realizing what they are getting into.
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marketing automation, b2b, marketing, aprimo, lead generation, online marketing, digital marketing
    
Aprimo
Published By: Aprimo     Published Date: Jan 31, 2012
om managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.
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aprimo, marketing, integrated marketing, marketing investments, integrated marketing system, marketing management strategy
    
Aprimo
Published By: Aprimo     Published Date: Dec 16, 2011
This whitepaper establishes the three levels of marketing integration to consider when establishing your objectives and strategy.
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aprimo, cmo, marketing, integrated marking, marketing tools
    
Aprimo
Published By: Aprimo     Published Date: Mar 07, 2011
With the right guidelines-and the right tools-Digital Marketing can provide valuable new ways to connect with customers and grow your business.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations
    
Aprimo
Published By: Aprimo     Published Date: Mar 07, 2011
Using Behavior-Based Brand Interactions for True 1-to-1 Marketing.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations, conversion
    
Aprimo
Published By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation, customer conversations, sales tools, crm, nurture, lead gen, email, bounce rates
    
Aprimo
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm, marketing, convergence sales and marketing, integration, marketing technology, mom, web analytics, multi-variant, unica, aprimo, neolane, crm software, custom content
    
Neolane, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
As MRM becomes a mainstream tool of marketers, it is helpful to understand the technology underpinnings and the various types of business processes that are related to marketing.
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aprimo, marketing resource management, enterprise marketing management, campaign management, service oriented architecture, soa
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
Planning & Financial Management addresses this broad business issue. Planning & Financial Management is one component within the Aprimo Suite. The entire suite is based on our Enterprise Marketing Backbone that reduces total cost of ownership and connects your marketing technology with the rest of the enterprise.
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aprimo, financial management, financial planning, marketing technology, marketing spend
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
Aprimo manages the financial aspects of your marketing process and captures information about each marketing project, which facilitates Sarbanes-Oxley compliance. It puts into place detailed procedures to manage access rights, to create and document business rules that apply to marketing projects and to ensure appropriate review and approval.
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aprimo, marketing process, financial control, digital asset management, data management
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time.
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aprimo, marketing operations, financial visibility, marketing resource management
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
LendingTree wanted to leverage and increase its strong brand awareness by putting the right tools in place to create a marketing-driven technology system.
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aprimo, brand awareness, enterprise campaign management, direct marketing, campaign execution, campaign management application
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
To keep up with the growth and volume of its business, the marketing department at a $2B enterprise software company knew they needed a next generation marketing application to track marketing program expenditures.
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loop marketing, enterprise campaign management, financial management, aprimo
    
Aprimo, Inc.
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