Customer and supplier portals are one of the many fruits borne from the
age of digital transformation. However, the level of accommodations that
portals provide to customers and suppliers has spawned a whole new
set of challenges that didn’t exist less than a decade ago. Chief among
these is something referred to as “portal fatigue.”
Many AR departments and CSR teams are painfully familiar with the
term, as it’s often their job to either retrieve orders from a customer portal
or submit invoices directly into customers’ AP systems. On paper, these
tasks don’t seem all that odious. But when you consider the amounts of
different portals being used, and the fact that not every user is trained
on each portal, it’s easy to see why portal fatigue is a very real and
concerning problem for today’s businesses.
Of course you want to ensure your customers have a good experience, that
you’re creating brand loyalists and building a positive reputation along the
way, but most importantly, you want to impact your bottom line.
That’s where advocacy marketing comes in. Advocacy marketing is
harnessing the voices of your brand’s fans and leveraging them to increase
sales. Also known as word-of-mouth marketing, advocacy marketing is
using happy customers to promote your business — and sell more
An empowered agent workforce that delivers amazing customer experiences makes the
difference when customer loyalty is on the line.
There is a strong link between customer experience, customer loyalty, and business
profitability. That’s why organizations in every industry strive to deliver experiences that
Where is your organization today and how can you lead the digital transformation of
customer experience in a way that truly empowers contact center agents to deliver the kind
of service that will grow revenue and increase word of mouth about your brand?
In this paper, we’ll explore four ways to help you achieve this goal.
If you’re already operating a cloud contact center, you may skip this section and jump
to the Intelligent Cloud Contact Center below. But, if you’re still on-prem and starting to
wonder and envision just what a cloud contact center could do for you, here are some
things to consider.
Today’s consumers are loyal not to organizations, but to the experience they have –
moment by moment – with an organization. That means loyalty is always based on the
Dimension Data reports that 88 percent of companies believe customer experience (CX)
is a competitive differentiator.1
At the forefront of this is customer care.
This paper is designed to help evaluate your current contact center as you consider a
move to the cloud. Our goal, as always, is to enable you to deliver exceptional customer
experiences, and we are here to assist you at every step as you transition to the cloud.
Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements.
In this white paper, you’ll learn:
• How email can serve as the foundation of your omnichannel strategy
• How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it
• How to apply a step-by-step roadmap to your brand’s pursuit of omnichannel excellence
Customer retention marketing aims to create engaged customers that return to a store or a website again and again. It’s a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it.
Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars.
Website engagement cannot be overlooked if the customer experience is the deciding factor in terms of brand loyalty in today’s digital ecosystem. Here are 10 incredibly useful ways for retailers to increase website engagement.
Published By: Uberflip
Published Date: Jun 11, 2019
B2B marketing teams rely on content to fuel their campaigns and generate pipeline for their
organizations. As such, every year marketing teams spend hundreds of thousands of dollars creating
exponentially more content in an effort to reach and influence their buyers. But even with this
proliferation of content, marketers everywhere still struggle to leverage their content to win and retain
Published By: Uberflip
Published Date: Jun 11, 2019
Personalized content experiences now play a key role in how we engage our customers throughout the buyer journey. With that, more and more companies are looking to invest in technology to help them create and manage personalized content experiences at scale. But with a growing list of vendors, it’s becoming increasingly difficult for organizations to pinpoint the right solution.
Many business leaders know that Artificial Intelligence (AI) and Machine Learning (ML) are critical to their future but don’t know where to start. Those who do have an AI/ML strategy struggle to find qualified data scientists; and once they find them, even advanced data scientists need a lot of time—even months—to build and deploy ML models. These challenges put significant limits on the range and number of problems a business can solve.
In this webinar, learn how H2O Driverless AI on Amazon Web Services (AWS) automates the best practices of leading data scientists to create advanced machine learning models automatically. With these production-ready models, relative newcomers to AI/ML can generate reliable results and scale-up AI programs that anticipate and capitalize on trends, optimize supply chains, understand customer demand, match consumers with goods and services, and much more.
Download our webinar to learn
Implement ML successfully with minimal data science expertise.
Modernize your applications quickly
Many organizations are finding their legacy technology to be inadequate due to its rigidity and high costs. In search of more flexible and cost-effective solutions, many are turning to the cloud. Most Independent Software Vendors (ISVs), however, still build their solutions on commercial databases that are expensive and time-consuming for their customers to deploy and maintain. This is a significant undertaking that can hinder adoption.
To address these challenges head on, ISVs can modernize their applications on Amazon Aurora, a database offering from AWS that combines the reliability and performance of commercial databases with the cost-effectiveness and flexibility of open source solutions. In this webinar, you will learn how Virtusa, an AWS Partner Network (APN) Premier Consulting Partner, can accelerate your application modernization journey and help you grow your business.
View the webin
On 14 September 2019, new requirements for authenticating online payments called Strong Customer Authentication (SCA) will be introduced in Europe as part of the second Payment Services Directive (PSD2).
The changes introduced by this new regulation are set to deeply affect internet commerce in Europe. Impacted businesses that don’t prepare for these new requirements could see their conversion rates significantly drop after the enforcement of SCA.
This guide takes a closer look at these new requirements and the kinds of payments they will impact, including ways to use exemptions for low-risk transactions to offer a frictionless checkout experience. Download the guide to learn more.
Analyst firm 451 Research interviewed 500 businesses and 1,000 consumers and found that Europe's online economy risks losing €57 billion when Strong Customer Authentication (SCA) goes into effect on 14 September.
SCA is intended to reduce fraud rates and enhance the overall security of online payments. But what does this mean for businesses and how can they best accommodate these new requirements in order to limit the financial impact? Download the report to find out.
Reduce costs and scale to meet customer expectations
Software-as-a-service (SaaS) delivery models are being adopted faster than ever to meet business and consumer demand, prompting organizations to move their customer-facing applications to the cloud. As a result, Independent Software Vendors (ISVs) need to modernize their applications to deliver the flexibility and scale customers expect, without the restrictions and high costs of running applications on commercial databases. mLogica provides deep industry expertise, backed by powerful engineering, to help ISVs quickly modernize their applications on Amazon Aurora and drive greater business value with Amazon Web Services (AWS).
Register for our webinar to learn how mLogica and AWS can help you transform your business on the cloud, so you can deliver modern, high-performing solutions to your customers.
Technology plays a pivotal role in delivering the customer experience. Explore the forces moving CX to the top of the IT agenda.
Read this report to discover:
• how technology can help deliver what customers want
• four areas where the CIO can make the biggest impact
• priority actions for driving the CX agenda forward.
GDPR has prompted banks to re-evaluate their data protection policies. Going beyond pure compliance can help establish consumer trust as a point of differentiation.
Read this report to find out:
• the ethical challenges and risks arising from the use of customer data
• how to start embedding principles for ethical data handling in your organisation
• the competitive advantages that come from getting data ethics right.
Today’s customers want 24/7 access, mobile availability, quality, low prices, fast shipping, easy returns and instantaneous service. These expectations demand that every business function be customer-centric, including operations.
Read this report to find out:
• how to create customer-centric operations to deliver the customer experience
• the eight essential components of a connected, customer-centric enterprise
• why alignment between the COO and CIO is essential
• five key steps to start transforming operations to drive growth and create value.
Published By: Gigamon
Published Date: Jun 10, 2019
Need to deliver secure customer experiences and high application performance?
View our new infographic, “Digital Transformation: Seeing Through the Clouds to the Journey Ahead” to learn how to get the breadth and depth of network and application visibility needed to effectively monitor and secure your digital applications.
In the era of individual-centered economy, customers are demanding faster, more personalized services. To deliver these services, successful organizations realize the benefits of accurate and trusted master data. And in today's always on society, companies can no longer afford to allow downtime for maintenance and scheduled upgrades for these services and the supporting applications. With low latency capabilities in IBM InfoSphere Master Data Management designed to easily connect to applications in a zero-downtime environment, the highest demands for user interactions can now be realized. As a result, businesses can therefore take the next step in their digital transformation initiatives to truly drive personalized differentiated customer experiences to separate themselves in today's crowded marketplace.
View this webinar to discover how IBM MDM puts these capabilities within easy reach. The webinar will:
Reveal how these capabilities are being delivered on-premise and on t
Data is central to marketing function, yet research shows that 50% of CMOs struggle to manage data volumes, or gain insights. Read how to address data ethics and management in your organisation.
Marketing’s top priority is to enforce technologies enabling real time data insights to drive instant, personalised CX. Meanwhile, only 30% of CMOs say they have data visualisation dashboards to analyse specific sets of data.
Read the findings
Five things every CMO should know about APIs.
APIs power the digital marketing channels and the applications we use today. They are a window to your company’s digital assets, exposing them so that developers and partners can build mobile apps and become an extension of your innovation engine. APIs are the technology that brings the CIO and the CMO together.
In this ebook, see how a strong partnership between the CIO and CMO, centered around the customer, is essential to the success of today’s API-powered digital businesses.
APIs open opportunities for new distribution channels
APIs connect businesses and enable growth with partners and developers
APIs are the foundation for data exchange in digital ecosystems
APIs create more customer value with existing business assets
Fill out the form to get the ebook and receive a copy via email.
How Six Companies Innovate with API Management
Companies are hungry for ways to innovate in the digital age, and as enterprises have experimented with new technologies, it’s become clear that success requires expanding the reach of digital assets beyond a business’s internal talent. The connected experiences that customers demand occur across a range of channels, and the people building those experiences can be a developer building a mobile app in her garage just as easily as an IT engineer. Businesses need to make their digital assets leverageable to more developers so they can build more digital experiences across more channels, scalably and securely, to engage more customers.
In this brief, we explore the diverse ways that innovation leaders have leveraged APIs to transform the way their companies do business. Download this brief to learn more about how to use the power of APIs to open new business channels for your company.
While enterprises continue to own and operate in-house datacenters, their use of colocation and other outsourcing services is growing fast. Demand for colocation and wholesale datacenters, with their readily available space and power, their professional operations teams and, increasingly, their rich connectivity and value-added offerings, has never been stronger. 451 Research forecasts that the operational square footage of the global colocation and wholesale sector will grow at a healthy 7% CAGR from 2017 to 2020.
Attracting Investors Webinar: With more than $18 billion in M&A activity in the first half of last year alone, the colocation industry is riding the bubble of rapid growth. Colocation data center providers are being evaluated by a wide range of investors, with varying experience and perspectives. Understanding the evaluation criteria is a critical competency for attracting the right type of investor and investment to your colocation business. Steve Wallage, Managing Director of Broad Group Consulting, has led more than 30 due diligence projects and will discuss specific areas of focus including assessment of financials, management, customers, business plan, competitive positioning and future strategy and exit.
By attending this presentation colocation providers will:
Hear how investors are assessing colocation providers
Understand different types of investor strategy and positioning
Explore actual case studies –success stories as well as examples where investors walked away
Walk away with a greater understanding of how to not only attract investment, but the right type of investor to propel their business growth
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