Published By: SundaySky
Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform.
The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
75% of brands now pay to promote their Facebook posts,1 and
that number will only continue to rise over the next few years.
Why pay for ads when Facebook is technically a “free” social
network? Well, you may have noticed that your organic posts
on Facebook are reaching fewer and fewer people every
day (and probably not getting the engagement they deserve,
either). That’s because organic reach for brand pages has hit an
all time low at around 2%, and organic reach per post continues
to decline rapidly every single day.1 Last year, SocialFlow saw a
42% drop in organic reach per post in just five months.
• Getting and staying in front of shoppers is key. 55 percent of respondents would be somewhat to very likely to click on a retargeted ad from a previous website they had visited.
• Reviews make a difference to the consumer. Only 8 percent of respondents said online reviews never factor into their decision to purchase at a local retailer.
• Relevant Facebook ads work for local retailers. Almost 1 in 2 respondents would be likely to click on a Facebook ad that aligns with their personal needs and interests.
Over the past two years, advertisers have rapidly adopted retargeting on Facebook to drive key metrics like conversions, app downloads, and lead generation. Recognizing how valuable it’s been for advertisers, Facebook expanded their product line and now offers marketers two ways to retarget their website audiences on Facebook. Download this paper today to become informed on why retargeting across desktop and mobile through Facebook is becoming part of every always-on marketing strategy.
This guide will provide tips on how you can maximize your ROI during those peak seasons using Perfect Audience, an enterprise-class, demand side platform that offers easy-to-use, but powerful tools to create, manage, and optimize retargeting campaigns across Facebook, Twitter, and the Web.
Published By: Kenshoo
Published Date: Oct 30, 2012
Per eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads during the past year, and that number is expected to grow to more than six billion in 2014. Read on to learn about efficient gender targeting with Facebook.
Published By: Kenshoo
Published Date: Aug 06, 2012
TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.
Download the Forrester report now to find out how to measure the impact of Facebook fans on your own brand. The report shows you exactly what questions to ask, how to analyze the data you gather, and how to interpret the results in the context of your brand.
Launching a social advertising campaign may be easy. However, creating a great social advertising campaign that actually pays off can be a real challenge. Plus, the rules for success change from Facebook to Twitter to LinkedIn.
Published By: Facebook
Published Date: Apr 17, 2012
Want to learn more about how to connect and build lasting relationships, create optimized Facebook Ads, acquire new customers and generate powerful word of mouth recommendations via your fans on Facebook?
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.