mobile marketing

Results 1 - 25 of 300Sort Results By: Published Date | Title | Company Name
Published By: Acoustic     Published Date: Aug 22, 2019
Companies that can harness the power of data are tomorrow’s winners. At Acoustic, we believe deeply in the importance of putting data into context to help companies quickly determine which marketing messages are resonating and which strategies are outpacing the market. The 2019 Marketing Benchmark Report examines email and mobile marketing messages sent by thousands of brands in 2018 to establish industry standards on customer engagement, delivery and subscriber churn. Our analysis uncovers trends and benchmarks than can help you optimize your audience outreach. Use this valuable information to compare how your campaigns are performing, see where to focus your efforts and build your case for more investment.
Tags : 
    
Acoustic
Published By: Uberall     Published Date: May 13, 2019
Businesses have been told about the urgency of being ‘voice search ready’ without understanding what it means or how to accomplish it. In creating the Voice Search Readiness Report, we set out to answer one simple question - ‘are businesses voice search ready?’ and then provide a simple method for helping them to measure their own voice search readiness. We analyzed more than 73,000 SMB, mid-market and enterprise business locations in one of the largest voice search studies ever conducted to find out if businesses were taking the necessary steps to reach consumers who use voice search.
Tags : 
local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing
    
Uberall
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
Tags : 
    
Group M_IBM Q119
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
Tags : 
    
Group M_IBM Q119
Published By: Uberall     Published Date: Jan 24, 2019
Your clients look to you to be the expert, to help them drive more foot traffic to their businesses. This isn’t always the easiest path to navigate. The sheer number of location marketing options out there can leave you and your clients tangled in a hopeless maze of features, bells and whistles. Many companies will try to bombard you with features, metrics, and by listing in every obscure channel and app—to the point where you feel may feel overwhelmed. It’s difficult to know what to recommend.
Tags : 
local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing
    
Uberall
Published By: Uberall     Published Date: Jan 24, 2019
Offering a holistic suite of location marketing services can be a huge differentiator for your business. After all, the primary metric of success for most SMBs and SMEs is how many customers you can get through their doors. Having a strong location marketing game is critical to both delighting them and growing your own business.
Tags : 
local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing
    
Uberall
Published By: Uberall     Published Date: Jan 24, 2019
We’ll give you some key insights on how consumers are using technology platforms to guide them, how your clients can leverage those tools to win business, and how you can drive recurring revenue through location marketing services. We’ll also offer some specific tips on optimizing online presence for brands and maximizing budget – taking advantage of the techniques most likely to drive business. Read on to learn more!
Tags : 
local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing
    
Uberall
Published By: Uberall     Published Date: Jan 24, 2019
Introducing Uberall Engage Build new recurring revenue for your agency by managing client reputation from one central, enterprise-ready platform. Download this whitepaper to learn more!
Tags : 
local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing
    
Uberall
Published By: Uberall     Published Date: Jan 24, 2019
Despite the headlines, retail isn’t headed for an apocalypse. But it is changing. A lot. Mobile commerce isn’t a beast that is going to drive your customers out of business, but how can you reassure them of that? Here are a few statistics to help channel partners paint the picture for your clients, and help them keep up with the latest changes in retail shopping!
Tags : 
local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing
    
Uberall
Published By: Sage People     Published Date: Jan 04, 2019
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people
Tags : 
    
Sage People
Published By: Sage EMEA     Published Date: Dec 19, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people better an
Tags : 
    
Sage EMEA
Published By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
Tags : 
    
Iterable
Published By: Sage     Published Date: Nov 26, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work are changing. Employees are more diverse, mobile and technologically savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything from attracting and keeping the best talent to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people better and
Tags : 
    
Sage
Published By: Oracle OMC     Published Date: Oct 26, 2018
Go further with Mobile Marketing
Tags : 
    
Oracle OMC
Published By: Uberall     Published Date: Oct 08, 2018
Did you know that for 88% of shoppers, the first step to a local purchase is often an online search? If you want customers to find you, you must have a consistent, rich and engaging online brand that is equally optimized for both desktop and mobile SEO, and that contains long tail keywords for voice search assistants like Siri, Alexa, Cortana, and Google Voice. Be sure to claim and regularly maintain your listings for every widely used portal and social site, and create a separate locator page for every single location—so that you show up at the top of all local searches.
Tags : 
mobile, shoppers, customers, seo, uberall, local marketing, location marketing, near me searches
    
Uberall
Published By: Uberall     Published Date: Oct 08, 2018
A few years ago many pundits were ringing the death knell for brick and-mortar stores. Shops— and even walk-in services—they told us, would soon be eclipsed and pushed out by the massive online giants. No one would be shopping in the real world anymore. They couldn’t have been more wrong.
Tags : 
mobile, shoppers, services, uberall, local marketing, location marketing, near me searches
    
Uberall
Published By: Box     Published Date: Jun 22, 2018
• Business is changing faster than ever, and disruptors doing things in digital ways are leading the charge in just about every market. If you're not already managing your content in the cloud, it’s time to make a shift. • With Box, teams are unified, collaboration is sped up and productivity is amplified. This ebook illustrates how real Box customers are using the power of the cloud to get every part of their extended enterprise working together, from mobile productivity to streamlined business processes. o Marketing collaboration is integrated when internal teams and external partners work from one digital hub o Sales teams and workers in the field are empowered across any device with mobile productivity o HR streamlines processes for better team workflow and a stronger onboarding experience • To read how Box customers are using Cloud Content Management to enact practical transformation across teams, and to find out how you too can use Box to benefit every line of business within
Tags : 
    
Box
Published By: Jebbit     Published Date: Jun 12, 2018
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies. Learn how retailers are using mobile attention to collect and activate declared data for: Qualified lead acquisition and direct response Relevant remarketing with custom audiences and retargeting 1-to-1 email personalization Audience building and profiling
Tags : 
data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Adobe     Published Date: May 15, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on imp
Tags : 
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report
Tags : 
    
Adobe
Published By: Adobe     Published Date: May 04, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
Tags : 
    
Adobe
Published By: Adobe     Published Date: Mar 26, 2018
If you’re wondering whether you should really prioritize email in your marketing—especially when new channels continually emerge—consider this: 91 percent of marketing executives agree that email is their most effective channel.1 Clearly, email isn’t just here to stay, it’s the mainstay. And with the ability to personalize and contextualize messages, upgrade mobile campaigns, and better understand customer needs, email marketing has evolved into a stronger and smarter version of its former self.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Mar 26, 2018
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
Tags : 
    
Adobe
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12    Next    End
Search Resource Library      

Add Resources

Get your company's resources in the hands of targeted business professionals.