personalization

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Published By: Kustomer     Published Date: Nov 04, 2019
Kustomer’s retail report explores the findings from a recent survey on what customers expect from retail customer service, and the impact of bad support. Download to learn more
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“customer service”, “customer support”, “customer experience”, “customer service software”, “conversational commerce”, “personalized customer service”, “customer service personalization”, “personalized customer support”, “customer support personalization”, “personalized customer experience”, “customer experience personalization”, “retail customer service”, “retail customer support”, “retail customer experience”, “omnichannel support”, “omnichannel customer experience”, “real-time support”, “real-time customer service”, “real-time customer service”
    
Kustomer
Published By: Kustomer     Published Date: Nov 04, 2019
To succeed in this new era of customer service, companies must figure out how to personalize the way they connect with customers. Find out why personalizing your support strategy is crucial for your business — and how to do it.
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“customer service”, “customer support”, “customer experience”, “customer service software”, “conversational commerce”, “streamlined customer support”, “streamlined customer service”, “streamlined customer experience”, “customer support optimization”, “customer service optimizations”, “customer experience optimization”, “personalized customer service”, “personalized customer support”, “personalized customer experience”, “customer support insights”, “customer service personalization”, “customer support personalization”, “customer experience personalization”
    
Kustomer
Published By: Kustomer     Published Date: Nov 04, 2019
The 2019 customer service report explores the findings from a recent survey on what consumers expect from customer service, and the impact of bad support. Download to learn more.
Tags : 
“customer service”, “customer support”, “customer experience”, “customer service software”, “conversational commerce”, “personalized customer service”, “customer service personalization”, “personalized customer support”, “customer support personalization”, “personalized customer experience”, “customer experience personalization”, “retail customer service”, “retail customer support”, “retail customer experience”, “omnichannel support”, “omnichannel customer experience”, “real-time support”, “real-time customer service”, “real-time customer service”
    
Kustomer
Published By: InMoment     Published Date: Oct 16, 2019
According to research from Digital Banking Report2, FinServ organizations must focus on five crucial CX priorities in order to meet the needs of their evolving clients: Digital Experience Enhancement Advanced Analytics for Personalization Omnichannel Engagement Proactive Sales and Advisory Lifetime Engagement Download the report to read more about the five priorities
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InMoment
Published By: Adobe     Published Date: Oct 08, 2019
You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can: –
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Adobe
Published By: Oracle     Published Date: Sep 30, 2019
Let’s just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They can’t. In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Let’s look into that.
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Oracle
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Sep 27, 2019
Download our latest whitepaper on the role of micro-personalization in OTT, for enhanced consumer engagement and experience.
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Larsen & Toubro Infotech(LTI)
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Retailers who can identify their customers and deliver hyperpersonalized engagement on any channel are the ones thriving in this new age of retail. As the old model of inventory-led retail becomes obsolete, forward-thinking marketers deliver a new generation of shopping experiences with a common focus: the individual consumer. In our Personalization Handbook for Retail Marketers, we’ll provide a toolset of proven strategies and technologies to help marketers leverage personalization for longterm wins such as increased customer loyalty, spending frequency and lifetime value. Starting things off, we’ll discuss why hyper-personalization is the only constant in today’s rapidly changing retail landscape.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Here’s the reality for retail marketers today: personalization is no longer an option. It’s the key to keeping your customers engaged – and spending. Brands that get it right stand to gain a lot. Those who don’t, lose. Consider some of the major retailers that have failed in recent years.
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Selligent Marketing Cloud
Published By: Adobe     Published Date: Sep 23, 2019
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Adobe is a leader in personalization engines, according to Gartner. Why Should the Target Audience Care? Finding the right personalisation engine can have a dramatic impact on an organisation’s ability to provide quality, personalised experiences to their clientele. Gartner is a prestigious and respected organisation. Marketers and IT can rely on them to help make make crucial decisions about the best providers to use. Supporting Concepts Gartner conducted an extensive, multi-criteria evaluation of personalisation engines. They researched, analyzed, and scored the most significant ones, in order to help businesses make the right choice of provider. KEY POINTS PROVIDED AS GUIDELINES Adobe is a Leader. Many of Adobe's products include personalization features. However, Adobe Target offers a stand-alone personalization engine for segmentation, optimization and recommendations, and can be integrated with third-party platforms for marketing or digital commerce personalization. M
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels SUPPORTING CONCEPTS: Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide. 76% of marketers agree that personalization is driving increased need for more assets. 88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement. With a hybrid content and experience solution, Synopsys saw: o A 40% increase in productivity o Reduction from 2 weeks to 2 hours to restructure content WHY SHOULD THE TARGET AUDIENCE CARE? Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Amazing customer experiences are like magic—they make us feel uniquely understood and important, and they often happen when we least expect them. Once the domain of B2C brands, B2B brands are becoming Experience Makers, too. As study after study has shown, the consumer experiences of everyday life are now becoming the standard by which B2B experiences are judged.
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Adobe
Published By: PwC     Published Date: Sep 18, 2019
The traditional payer business model is fast becoming obsolete. Blues organizations that cling to the status quo or business as usual risk jeopardizing their reputations and business, because people are more than patients. Increasingly, employers are driving the growing demand for more solutions to engage customers. In response, healthcare incumbents and new entrants are building solutions to address rising costs and meet consumers’ demands for personalization, price transparency, access, and seamless, simple experiences. Proactive engagement can help your members lead healthier lives while improving outcomes for payers and other players. With 5% of Americans consuming 50% of healthcare costs, identifying and engaging high-risk, high-cost customer segments is essential to sustainability.
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PwC
Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
Published By: Kustomer     Published Date: Aug 27, 2019
One of Away’s core values is being “customer-obsessed”. But Away’s customer service agents had to constantly switch between systems to get the information they needed. Learn how Kustomer enabled them to deliver best-in-class customer experience, in real time.
Tags : 
“customer service”, “customer support”, “customer experience”, “customer service software”, “conversational commerce”, “streamlined customer support”, “streamlined customer service”, “streamlined customer experience”, “customer support optimization”, “customer service optimizations”, “customer experience optimization”, “personalized customer service”, “personalized customer support”, “personalized customer experience”, “customer support insights”, “customer service personalization”, “customer support personalization”, “customer experience personalization”
    
Kustomer
Published By: Kustomer     Published Date: Aug 27, 2019
Your customers crave and deserve a stellar customer service experience. Learn three ways to deliver personalized support and earn lifelong brand loyalty.
Tags : 
customer service, customer support, customer experience, customer service software, conversational commerce, personalized customer service, customer service personalization, personalized customer support, customer support personalization, personalized customer experience, customer experience personalization
    
Kustomer
Published By: InMoment     Published Date: Aug 08, 2019
According to research from Digital Banking Report2, FinServ organizations must focus on five crucial CX priorities in order to meet the needs of their evolving clients: -Digital Experience Enhancement -Advanced Analytics for Personalization -Omnichannel Engagement -Proactive Sales and Advisory -Lifetime Engagement
Tags : 
    
InMoment
Published By: Sitecore     Published Date: Aug 08, 2019
The Global Trends in Personalization Study is a collaboration between SoDA and Sitecore to assess investment plans, adoption of emerging technology, organizational priorities and key challenges relative to delivering personalized digital consumer experiences. Data was collected in January and February of 2019 from 351 marketing leaders and C-level executives across North American, Europe and APAC
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Sitecore
Published By: Sitecore     Published Date: Aug 07, 2019
The 9 keys to driving stronger relationships—one customer at a time.
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Sitecore
Published By: Adobe     Published Date: Jun 26, 2019
Get inside the minds of key decision-makers in mid-size companies who are tackling today’s biggest content management challenges. Learn how they’re thinking, what they see as opportunities, and how they’re planning to come out on top. With more than 7,000 CMS solutions available from more than 6,000 unique suppliers, you have a mind-boggling array of options — making it hard to know which path to take and how to decide. Here's your chance to get inside the minds of key decision-makers who are tackling today’s biggest content management challenges: - Personalization - Keeping up with current technology - Difficult-to-use content management systems - Over-reliance on IT teams for simple functions - Inadequate access to customer data and insights - Integrating third-party apps - Managing and optimizing content
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
Tags : 
    
Adobe
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