Published By: EverString
Published Date: Jun 27, 2018
Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers need to head in the right direction, so your team must match its resources and spending with your most critical priorities.
This ebook will walk you through the 4 must-dos of marketing budget planning so that your team can be more tactical with spending.
Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.
At the time this definition was published, “cloud” was already part of industry parlance, and was beginning to take root in the general lexicon. Additionally, global business spending for infrastructure and services related to the cloud had topped $78 billion. This year, enterprise spending on the cloud will reach an estimated $174 billion, and is expected to climb to $235 billion by 2017.2 Inevitably, as both business IT and consumer mindsets evolve toward the cloud in coming years, we will continue to witness dramatic growth in IT products in some areas, and significant reductions in other areas—resulting in a reshaping of the industry as a whole.
Published By: Red Hat
Published Date: Jan 02, 2018
Organizations are at a strategic crossroads. According to IDC analysts,1
two-thirds of CEOs will
center their corporate strategies around digital transformation initiatives. The goal of digital
transformation is only partly to make existing functions more effective. The greater goal is to be
able to do new things and use existing data in new, better ways.
Yet, 72% of current IT spending2—and the focus of IT resources—is on maintaining existing
systems. This creates tension between what needs to be done today and what should be done
for the future.
Middle-tier applications, according to IDC,3
are the core of a digital transformation strategy
because they provide data integration, messaging, and application programming interface (API)
management. Middle-tier applications also provide a platform for application development and
management that can handle traditional enterprise applications and cloud-native, distributed
Specifically, a Java™ EE-based application platform can
Published By: Acquirgy
Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.
Published By: Carbonite
Published Date: Jan 04, 2018
It’s the moment every IT department dreads: A data loss event takes your business offline and the countdown clock begins. Despite spending countless hours safeguarding against and preparing for this moment, the impact of downtime is immediate and all-consuming.
While IT pros can’t always avoid data loss events, they can prepare for them to ensure minimal downtime. To better
understand the IT experience during a data disaster, EVault commissioned Spiceworks Voice of IT to survey IT pros regarding disaster recovery practices and perceptions. All survey respondents were based in the U.S. and have influence over backup/disaster recovery purchase decisions. This e-book will explore the impact of downtime and data loss on IT departments for small and midsize businesses.
This video demonstrates how IBM’s Behavior Based Customer Insight for Banking leverages predictive analytics to help you personalize customer engagement and deliver customized actions. The solution leverages advanced predictive models to analyze customer transactions and spending behavior to more deeply understand customer needs and propensities, anticipate life events, and help provide a unique customer experience.
Published By: Polycom
Published Date: Mar 13, 2015
The Belfast Health and Social Care Trust deliver integrated health and social care to over 340,000 citizens in Belfast, part of the Borough of Castlereagh and also the wider region of Northern Ireland. Operating over a network of six organizations: the Trust headquarters, Belfast City Hospital, The Royal Hospitals, Mater Hospital, Forster Green
Hospital and Musgrave Hospital and over 100 physical locations with an annual budget of approximately £1bn (spending about £3m each day) and a staff of over 20,000 makes it one of the largest Trusts in the United Kingdom.
This Black Friday, 50% of traffic will be from mobile. Are you ready?
This guide will give you actionable advice on how to capture your share of this year’s holiday spending spree. This guide gives you actionable advice to make the most out of the remaining time before Black Friday 2014 to optimize for higher conversions.
Blockchain, called the “tech breakthrough megatrend” by PWC¹, is rapidly gaining broad acceptance. According to IDC, global spending on this innovative technology is expected to reach $2.1 billion in 2018.² Across the globe, industries are investigating ways to use blockchain to increase trust across their business value chains and address primary challenges around complexity, transparency, and security.
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending.
While the cost of care is increasing, hospitals and health systems are scrambling to cut operational costs without sacrificing quality of care. Download this case study to see how one health system used IBM ActionOI to help reduce wasteful spending, inpatient length of stay, and lower labor costs.
As business models have become increasingly digital, high-profile, reputation-damaging security breaches are grabbing more news media headlines. Leading companies have ramped up their investments in cybersecurity, yet that spending is often not well aligned with actual threats. Studies have shown that server-focused solutions such as network anti-virus, malware detection and website firewalls attract the biggest investments, ignoring the fact that misuse of privileged credentials is by far the most common cause of breaches. The reasons for this disconnect are not well understood, in part because it sits at the intersection of the people and technology domains. This survey, conducted by WSJ Custom Studios with sponsorship from Centrify, seeks insights into senior-level thinking on this issue, including current cybersecurity priorities and the perceived degree of alignment between threats and solutions.
Published By: BlueData
Published Date: Aug 19, 2015
Over the past few years, “Big Data” has evolved from an interesting technology topic into a source of major competitive advantage, in which IDG conducted a survey and found out that 60% of enterprises are planning on spending an average of $8 million on Big Data initiatives. However, somewhere between intention/investment and executive/production, Big Data initiatives are falling into a gap. Download this white paper to find out how to change the equation on Big Data spending and learn what the successful companies are doing in order to achieve a success from your Big Data applications.
Cloud technology is quickly becoming the default at companies of all sizes. Nine out of ten companies have already moved at least some of their applications or computing infrastructure to the cloud or plan to do so in the next 12 months. IT spending reflects this trend, with the average investment in cloud rising nearly 36% from two years ago. What’s more, cloud adoption isg rowing across all delivery models, with examples of every kind of application and workload on every kind of platform, according to a recent IDG survey. The survey results represent the practices and opinions of 550 IT decision-makers whose organizations have either already adopted cloud technology or plan to do so within the next three years.
The broad shift from on-premises to cloud deployments has begun, and spending on cloud business analytics will grow five times faster than similar on-premises solutions. Read the white paper to learn some of drivers and the roadblocks of cloud-based business analytics solution deployments, and the offerings from SAP in this market.
To meet the challenges of managing such a complex environment, IT teams need an enterprise-ready cloud management platform that can support multivendor environments, automate application and service delivery, and facilitate operations and governance. VMware provides an enterprise-ready cloud management platform that delivers the industry’s most complete solution for managing a heterogeneous, hybrid cloud, and supports cloud management requirements across Day 1 and Day 2 operations for compute, storage, network and application level resources. The VMware solution is in use today across a wide range of industries and use cases, delivering benefits such as faster provisioning, optimized IT operations, and lower capital spending.
To learn more about the VMware cloud management platform, visit http://www.vmware.com/virtualization/ cloud-management.
Published By: Windstream
Published Date: Apr 03, 2014
Done correctly, organizations should gain several advantages from server virtualization and cloud computing that will improve their overall ROI: less CAPEX spending, greater flexibility and scalability, more security options and overall savings.
With a growing number of marketing applications available, marketing teams are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use.
Gartner’s 2016-2017 CMO Spend Survey found that marketing departments are spending 38% of their tech budgets on external development services and cross-charges from internal IT teams. Strategic marketing and IT leaders are looking for ways to streamline technology and eliminate solutions that limit integrations and scalability. It’s important to look at the resources required to maintain the marketing applications you use and compare them to other options available in the marketplace.
Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams pro
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