aprimo

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Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver and ultimately execute their marketing activities.
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aprimo, marketing operations, marketing tools, marketing model
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time.
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aprimo, marketing operations, financial visibility, marketing resource management
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.
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aprimo, financial system, auditing process, prioritize marketing programs
    
Aprimo, Inc.
Published By: Aprimo     Published Date: Feb 03, 2012
Changing buyer behaviors require business-to-business (B2B) online marketers in order to contact potential customers as well as clients in new methods, simply by delivering content which is customized to their requirements, role, degree of curiosity, as well as stage of problem-solving. This has created advertising automation the mission-critical system with regard to B2B online marketers, but too many advertising frontrunners brain lower the automation path without completely realizing what they are getting into.
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marketing automation, b2b, marketing, aprimo, lead generation, online marketing, digital marketing
    
Aprimo
Published By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Creativity. It’s what sets marketing apart from all of the other functional groups within the enterprise. While other professions rely on spreadsheets and repeatable procedures to get work done, marketing can leverage that one additional dimension to make a big impact.
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marketing credibility gap, aprimo, marketing, advertising campaign, enterprise marketing management
    
Aprimo, Inc.
Published By: Aprimo     Published Date: Dec 16, 2011
This whitepaper establishes the three levels of marketing integration to consider when establishing your objectives and strategy.
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aprimo, cmo, marketing, integrated marking, marketing tools
    
Aprimo
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Marketing is a dynamic and fluid business that must anticipate and quickly react to changes in the market. The marketer today must manage increased competitive pressure along with economic fluctuations, industry trends and changes in customer behavior. The combination of rapid changes in the market place with increased competition necessitates a more agile marketer that reacts quickly to changes and can execute programs in less time than their competitors.
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aprimo, marketing challenges, soa, micro marketing, campaign management
    
Aprimo, Inc.
Published By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
LendingTree wanted to leverage and increase its strong brand awareness by putting the right tools in place to create a marketing-driven technology system.
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aprimo, brand awareness, enterprise campaign management, direct marketing, campaign execution, campaign management application
    
Aprimo, Inc.
Published By: Aprimo     Published Date: Mar 07, 2011
Using Behavior-Based Brand Interactions for True 1-to-1 Marketing.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations, conversion
    
Aprimo
Published By: Teradata     Published Date: Jun 12, 2013
Health plans and insurers know that to thrive over the next 3-5 years, they must dramatically improve their ability to engage with individual consumers. The combination of Teradata products; an integrated data warehouse, Aster big data analytics and Aprimo integrated communication management, creates actionable analytic capabilities unparalleled in its ability to help companies achieve these goals. this white paper details how health plans and insurers can use Teradata to succeed in today’s healthcare environment.
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healthcare, data, insights, health plans, integrated data
    
Teradata
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
To keep up with the growth and volume of its business, the marketing department at a $2B enterprise software company knew they needed a next generation marketing application to track marketing program expenditures.
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loop marketing, enterprise campaign management, financial management, aprimo
    
Aprimo, Inc.
Published By: Aprimo     Published Date: Oct 10, 2016
But by following the five steps outlined in this white paper, marketers can more easily bridge the gap between budget and bottom line. 1. Plan ahead to align organization with strategy 2. Gain an expanded view of your marketing spend 3. Develop valuable content 4. Distribute content through the right channels at the right time 5. Track - and adjust - your performanc
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Aprimo
Published By: Aprimo     Published Date: Mar 07, 2011
With the right guidelines-and the right tools-Digital Marketing can provide valuable new ways to connect with customers and grow your business.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations
    
Aprimo
Published By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
    
Aprimo
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.
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aprimo, marketing productivity, marketing value chain, marketing execution, marketing efficiency
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
Aprimo manages the financial aspects of your marketing process and captures information about each marketing project, which facilitates Sarbanes-Oxley compliance. It puts into place detailed procedures to manage access rights, to create and document business rules that apply to marketing projects and to ensure appropriate review and approval.
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aprimo, marketing process, financial control, digital asset management, data management
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Financial Company Marketing maintains all key functions of marketing in-house to include: marketing strategy, creative services, direct mail, lead management, eCommerce, emerging markets, database, reporting analytics, strategic partnerships & cross-sell, and print vendor management.
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marketing process improvement, marketing resource management, aprimo, marketing productivity
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
As MRM becomes a mainstream tool of marketers, it is helpful to understand the technology underpinnings and the various types of business processes that are related to marketing.
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aprimo, marketing resource management, enterprise marketing management, campaign management, service oriented architecture, soa
    
Aprimo, Inc.
Published By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : 
aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Zendesk     Published Date: Dec 10, 2018
Atualizações e mais atualizações. Com todo mundo atualizando, você pode estar se perguntando se sua empresa também deveria atualizar seus sistemas. Parece que sempre há uma versão ou um tipo melhor de software. Ainda que implementar sistemas novos e aprimorados possa ajudar sua empresa a crescer e a economizar dinheiro, é importante saber se o novo software vale a transição. Recentemente, a Zendesk comissionou um estudo da Forrester Consulting, que avaliou o impacto financeiro do Zendesk nas organizações. A Forrester entrevistou cinco clientes e conduziu uma análise financeira. Neste estudo, a Forrester relatou os benefícios e custos da família de produtos de atendimento da Zendesk, e sua análise apontou benefícios de mais de US$ 3,8 milhões.
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Zendesk
Published By: Zendesk     Published Date: Jan 04, 2019
Atualizações e mais atualizações. Com todo mundo atualizando, você pode estar se perguntando se sua empresa também deveria atualizar seus sistemas. Parece que sempre há uma versão ou um tipo melhor de software. Ainda que implementar sistemas novos e aprimorados possa ajudar sua empresa a crescer e a economizar dinheiro, é importante saber se o novo software vale a transição. Recentemente, a Zendesk comissionou um estudo da Forrester Consulting, que avaliou o impacto financeiro do Zendesk nas organizações. A Forrester entrevistou cinco clientes e conduziu uma análise financeira. Neste estudo, a Forrester relatou os benefícios e custos da família de produtos de atendimento da Zendesk, e sua análise apontou benefícios de mais de US$ 3,8 milhões.
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Zendesk
Published By: Zendesk     Published Date: Dec 10, 2018
No mercado mundial de softwares de suporte ao cliente, a Zendesk mais uma vez é reconhecida como líder no Quadrante Mágico do Gartner de 2018 para Centros de Relacionamento com Clientes de CRM. Todos os anos, o Gartner realiza uma análise minuciosa dos prestadores de serviços no setor de aplicativos de atendimento e suporte ao cliente. O relatório do Quadrante Mágico do Gartner para Centros de Relacionamento com Clientes de CRM oferece informações valiosas para líderes de empresas em busca de soluções tecnológicas para interagir e engajar seus clientes. Novamente, a Zendesk pode ser encontrada no relatório de 2018 no quadrante Líder, que consideramos um reflexo do sucesso de nossos 125.000 clientes, incluindo empresas como Airbnb, Tesco e a Universidade do Tennessee. O ano passado incluiu um número de marcos significativos para nós, incluindo o lançamento de recursos de inteligência artificial aprimorados para autoatendimento, com uma taxa de execução que ultrapassou US$ 500 milhões de
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Zendesk
Published By: Zendesk     Published Date: Jan 04, 2019
No mercado mundial de softwares de suporte ao cliente, a Zendesk mais uma vez é reconhecida como líder no Quadrante Mágico do Gartner de 2018 para Centros de Relacionamento com Clientes de CRM. Todos os anos, o Gartner realiza uma análise minuciosa dos prestadores de serviços no setor de aplicativos de atendimento e suporte ao cliente. O relatório do Quadrante Mágico do Gartner para Centros de Relacionamento com Clientes de CRM oferece informações valiosas para líderes de empresas em busca de soluções tecnológicas para interagir e engajar seus clientes. Novamente, a Zendesk pode ser encontrada no relatório de 2018 no quadrante Líder, que consideramos um reflexo do sucesso de nossos 125.000 clientes, incluindo empresas como Airbnb, Tesco e a Universidade do Tennessee. O ano passado incluiu um número de marcos significativos para nós, incluindo o lançamento de recursos de inteligência artificial aprimorados para autoatendimento, com uma taxa de execução que ultrapassou US$ 500 milhões
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Zendesk
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