Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum?
Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found:
New customer segments open thanks to lower adoption and operating costs.
With less complex infrastructure under SaaS, customer TCO drops.
ISV products improve with value-added cloud services and SaaS data capabilities.
Financial predictability improves with recurring revenue model.
New pricing models aligns ISV value to customers’ business needs, driving increased revenue.
Additional, significant operational benefits from switching to a SaaS model.
Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs.
The collection of product usage data increases the speed of product development by 33%. –
Cloud technology has changed everything—it has been one of the biggest transitions in the IT industry over the past three to four decades. Today’s customers require greater agility and faster innovation, and need the flexibility to run their workloads both in the public cloud and on premises with a predictable and transparent IT cost structure. Learn more in this new mini digi book. (Digital awareness asset/.pdf of value proposition for OCM and new Oracle Exadata Cloud Machine)
With 2.5 quintillion bytes of data created every day, it’s getting harder to separate the signals from the noise and discern the insights from the hindsight. Discover 10 key trends that will shape marketing in 2017 and get ideas for deepening customer connections, growing brand value and fueling strategic growth.
Published By: CrowdTwist
Published Date: Nov 28, 2017
In today’s competitive retail environment, it’s not enough to simply meet customer expectations. Brands must exceed them with exceptional customer experiences that make customers feel heard, valued, and devoted to the brand. Brands across industries are embracing engagement-based loyalty programs because they deliver emotionally resonant experiences that go far beyond discounts. Omnichannel loyalty programs deliver rich, nuanced customer data about customers’ profiles, behaviors and needs, so that brands can deliver them more relevant experiences.
Published By: Seismic
Published Date: May 14, 2019
"Sales leaders are constantly on the lookout for new ways to improve processes, motivate their teams, unlock efficiencies, and ultimately close more deals.
Making that quest more difficult? There are a million ways to measure an organization’s overall achievement of those goals. To maximize revenue growth, 3 strategic imperatives are usually:
? Shortening the sales cycle
? Reducing the cost of customer acquisition
? Increasing the lifetime value of the customer
Download the guide to learn the 12 major KPIs (key performance indicators) that sales teams should use to measure effectiveness and efficiency with the goal of driving sales success.
Push notifications for mobile and web that boost customer engagement & retention.
Our data study of 63 million new app users shows that when brands send high value push notifications more frequently (sometimes more than one a day!) users are more likely to engage and keep their app.
So what kinds of push notifications should you be sending?
Download this eBook for 50+ examples you can use to increase the frequency of your notifications (web or app) — and reap the bottom line benefits.
As deal complexity has risen, so too has customers' risk aversion and the number of stakeholders dedicated to a given purchase. The best companies build consensus among diverse groups by tapping into the right values and fostering an environment of collective learning.
Download this executive summary of the 2015 Customer Experience Risk Study and learn:
-Why at-risk customers often account for over 10% of potential revenue
-How retailers miss over 80% of problem occurrences
-How to take a customer-value lens to understand problematic experiences
-How to measure on impact, as the frequency of issues can be deceiving
This digital trends report shows that this era of experience is definitely here, but it also highlights some key challenges for businesses making the change. For example, the respondents overwhelmingly claim that customer experience is their most exciting opportunity. Many of them are investing in content and design, looking to create those experiences that will feel personal, compelling and memorable.
Published By: LogMeIn
Published Date: Feb 27, 2018
Customer service organizations are struggling to react to the pace of innovation and the explosion of channels and devices. To get ahead of these challenges, AD&D pros must deeply invest in automation — automated answers, automated conversations, automated agent guidance, and automated end-to-end processes. They must also invest in intelligence to ensure automated technologies evolve and learn from prior interactions over time.
Automation and intelligence quell the headcount increases. They will free agents from working on low-value or repetitive tasks, as they will only have to address highly complex customer scenarios or exceptions to standard operations. This also enables them to focus on building connections with customers to garner their satisfaction and loyalty.
As humans, we are driven to find ways of making an increasingly
complex world simpler. For both customer and marketing leaders -
technology helps us to do that. For marketers particularly in Financial
Services, the focus shifts from a supply-led, to a demand-led
economy; the trust economy, where customer demands continue to
diversify and the fastest to deliver value wins.
Published By: InReality
Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear…
A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important.
Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc.
Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
In many ways, today’s web marketers are like blindfolded shopkeepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off.
Whether your shop is real, virtual, or a combination of the two,
the more complete your customer vision, the greater the value
you can provide to them and the greater value they will deliver
to your bottom line.
In many ways, today’s web marketers are like blindfolded shop-keepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off.
Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
There is a noticeable shift occurring in the world of order management. Traditionally, projects related to order-taking were spearheaded by the customer service department. Not anymore. The pressures of today’s global economy have forced supply chain functions to play a more direct and strategic role in reducing costs, improving the customer experience, and driving added value throughout the organization. Naturally, supply chain leaders now have a significantly higher rate of interest and involvement in order management initiatives.
Supply chain leaders work in a competitive environment, and in order to get ahead of the competition, they are increasingly turning to order processing automation solutions.
Find out the four key reasons automation is emerging in the supply chain. Download now!
The purpose of this white paper is to provide organizations with a four step roadmap that details how organizations can use VoC to make Product Management more customer-centric and significantly increase the odds of consistently delivering products that are successful in the marketplace.
Published By: Magento
Published Date: Nov 15, 2017
To compete for your customer’s loyalty and share of wallet, you need
to deliver an optimized experience. But to truly grow your business
you need to examine your competitive strategy.
Here are four steps to delivering value to customers, beating your
competition and winning market share:
1. Create Engaging Customer Experiences
2. Scale for Growth
3. Boost Efficiency
4. Empower Innovation
Published By: Aon Hewitt
Published Date: Nov 16, 2016
The research is clear, organizations that create a culture of engagement see stronger business performance including customer satisfaction, sales, operating margins and shareholder value. This article explains the 5 Habits Best Employers practice to improve employee engagement and drive better business outcomes.
Published By: Emarsys
Published Date: Mar 19, 2018
The one thing these powerful brands have in common? Data. The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of the data it collects and how it uses it to serve its customers. The value of data is only going to increase as we move from a handful of brands owning first-party data to a greater democratization of information. As a result, consumers will have much more control over their personal data and more companies will be able to generate their own first-party data. Once again, it’s time to look ahead to identify the trends and technologies that are most likely to survive the hype cycle and become the must-haves of the near future. Here we take all we learned over the past year and craft our strategies for the future. We explore the five predictions we believe marketers should be excited about and prepare for over the ne
If you're looking to bridge the information silos that exist across lines of business, divisions, departments or regions, this online guide, 5 Questions Companies Must Tackle to Attract & Retain Customers, is for you.
Download this whitepaper to learn 5 reasons why a white-labeled cloud partnership makes sense.
1) Maintain and evolve your brand
2) Gain all of the skill sets and infrastructure of a cloud organization, without building them from the ground up
3) Be the trusted advisor to your customers
4) Wrap unique services around the cloud platform and drive additional value to your customers
5) Launch into the world of consumption-based revenue and drive a long-term run rate
Published By: Microsoft
Published Date: Jul 20, 2018
When you’re in the software
business, your resources can be
spread pretty thin.
You like to stay focused on building great
software, but there are always distractions—
from supporting sales opportunities to
assisting with customer deployments and
troubleshooting existing installations. With
so much time spent maintaining the status
quo, few cycles remain for modernizing your
technology, streamlining internal operations,
delivering new customer value, and
broadening your customer base.
More likely than not, your offerings are based
on an on-premises approach, forcing you and
your customers to spend considerable time
on essential requirements like infrastructure,
scalability, availability, and security. Today, you
still must deliver on those essentials, but the
solutions you’re building—or, more accurately,
the solutions you want to be building—need to
do a lot more: support millions of users, span
the globe, make sense of petabytes of data,
and wow users in new ways.
At the same time, y
Companies today are acutely interested in becoming more customer-centric and increasing customers’ lifetime value. One key way to deepen engagement with customers is by creating and cultivating a customer community, but many companies don’t know how to develop a compelling community—one that keeps customers engaged over time. Learn 6 ways to create a customer centric culture.
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