data measurement

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Published By: SAS     Published Date: Mar 14, 2014
Judgment is a process and not a single event. Good judgment and sound decision making are at the heart of data governance.
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sas, data governance, data management, data measurement, governance policy, payback, tactical, structured
    
SAS
Published By: DataFlux     Published Date: Jan 07, 2011
This white paper, the first in a sequence, addresses the question, "who, specifically, are those right groups and right people?" on several different levels. It also highlights underlying principles that, properly applied, lead to solid answers to the "who" questions for a wide variety of scenarios.
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dataflux, data agenda, data quality, governance, analytics, measurement and reporting, automation
    
DataFlux
Published By: BrightRoll Exchange     Published Date: Apr 03, 2017
Take a peek at Yahoo’s proprietary data findings and the solutions available for QSR marketers.
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qsr, qsr marketing, qsr customers, fast food, fast food marketing, casual dining marketing, customer, in-store traffic
    
BrightRoll Exchange
Published By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
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webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics
    
Webtrends
Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
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marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle
    
Merkle
Published By: Merkle     Published Date: Oct 19, 2012
An integrated customer communication strategy places customer needs, behaviors and value at the center of all interactions and will result in increased revenue, profit and shareholder value.
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data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions
    
Merkle
Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity
    
Merkle
Published By: IBM Software     Published Date: Jul 28, 2010
This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.
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ibm software, data driven marketing, best practice, performance, customer engagement, marketing measurement, data management, roi
    
IBM Software
Published By: IBM Software     Published Date: Jul 29, 2010
This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.
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ibm software, data driven marketing, best practice, performance, customer engagement, marketing measurement, data management, roi
    
IBM Software
Published By: Distributive Management     Published Date: Jun 19, 2007
DataDrill EXPRESS is known for being the most capable web-based performance dashboard tool available for software and IT projects and organizations, automating every aspect of performance measurement.
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datadrill, distributive management, brochure, performance management, data collection, it management, project management, analytical applications
    
Distributive Management
Published By: IBM Unica     Published Date: Sep 08, 2011
See what CI professionals are saying about their technology strategies and challenges: focusing on improving the customer experience, data and measurement challenges, plans for outsourcing online technologies, and current technology use and plans for future adoption.
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ibm, unica, marketing, forrester, customer intelligence, ci professionals, data, mobile
    
IBM Unica
Published By: Zebra Technologies     Published Date: Sep 22, 2017
ZEBRA’S POWERFUL IMAGING SCANNER SOLUTIONS FOR RETAIL
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future of technology, imaging scanners, barcode technology, inventory management, fast checkouts, managing processing data, barcode readers, camera-based scanners
    
Zebra Technologies
Published By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
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teradata, marketing, strategic direction, attribution, cloud, application, audience, management
    
Teradata
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119
Published By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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Google Analytics 360 Suite
Published By: Google Analytics 360 Suite     Published Date: Jul 28, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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Google Analytics 360 Suite
Published By: Artemis Health     Published Date: Aug 08, 2019
Consultants and advisors are on the front lines of benefits data analytics. They’re the folks who dig through thousands of rows in a spreadsheet to surface problems and find solutions. In this whitepaper, we’ll dive deep on the advantages consultants offer to employers: • Access to data analytics, trend analysis, and program measurement • The expertise to identify, track, and take action on chronic conditions in a member population • The industry insight into public policy and regulation changes
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Artemis Health
Published By: Zebra Technologies     Published Date: Sep 22, 2017
Whether you’re scanning products, medicine, parts or shipping labels, your data capture needs are dramatically shifting. Traceability demands more data in smaller spaces; mobile payments are on the rise; scanning multiple barcodes consumes valuable time, and there’s less tolerance for inefficiency – capabilities only imaging technology can ful?ll.
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future of technology, imaging scanners, barcode technology, inventory management, fast checkouts, managing processing data, barcode readers, camera-based scanners
    
Zebra Technologies
Published By: Oracle     Published Date: Nov 22, 2018
It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time. With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now. Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on: • how to get started and use programmatic tactics that work • insider secrets to boost ROI and improve campaigns • potential pitfalls to watch out for • guidelines for measurement and analytics
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Oracle
Published By: SAS     Published Date: Mar 14, 2014
Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SAS® Marketing Automation to get a better understanding of its fans.
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sas, customer engagement, data acquisition, monetization, measurement and tracking, mls, major league soccer, database
    
SAS
Published By: Omniture     Published Date: Jun 27, 2007
The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.
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key performance indicator, kpi, omniture, web analytics, website analytics, user data, data collection, web measurement
    
Omniture
Published By: Mentor Graphics     Published Date: Apr 03, 2009
For advanced signaling over high-loss channels, designs today are using equalization and several new measurement methods to evaluate the performance of the link. Both simulation and measurement tools support equalization and the new measurement methods, but correlation of results throughout the design flow is unclear. In this paper a high performance equalizing serial data link is measured and the performance is compared to that predicted by simulation. Then, the differences between simulation and measurements are discussed as well as methods to correlate the two.
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mentor graphics, equalized serial data links, design flow, high loss channels, tektronix, pcb, bit error rate, ber
    
Mentor Graphics
Published By: SAP Inc.     Published Date: Jul 28, 2009
Data quality is an elusive subject that can defy measurement and yet be critical enough to derail any single IT project, strategic initiative, or even a company as a whole.
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roi, data quality, sap, return-on-investment, crm, erp, enterprise resource management, customer relationship management
    
SAP Inc.
Published By: SAP     Published Date: Apr 14, 2011
Find out how operations is a key driver to operational excellence. Operations executives are closest to the processes along the value chain, and as a result are best positioned to drive operational excellence initiatives. However, collaboration with other functions is essential. Data from IT, metrics and measurements from Finance and changing customer and market demand from Sales and Marketing are all drivers for operational excellence. But ultimately, it is the operations function that needs to be responsible for implementation.
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sap, economist intelligence unit, operations, production, visibility, operational excellence, performance, leaders
    
SAP
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