Marketo provides sophisticated yet easy on-demand marketing automation software that helps marketing and sales at large and mid-sized companies work together to drive revenue and improve marketing accountability. Our demand generation solutions automate and measure lead management activities – including email marketing, lead nurturing, and lead scoring – to help marketing and sales generate and qualify sales leads, shorten sales cycles, and increase revenue. At the same time, our marketing analytics give marketers the tools they need to measure results and demonstrate marketing accountability, helping turn marketing from a cost center into a revenue-generating part of the company.
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