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An Analysis of Aggressive Online Targeted Against Corporations, Their Products, Services, and Brands

Published By: Cymfony
Cymfony
Published:  Jul 11, 2007
Length:  17 pages

The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.



Tagscollaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction, branding, wal-mart, mcdonalds, evil empire, cymfony