> Cymfony > Case Studies for Aggressive Online Behavior Aimed at Large Corporations

Case Studies for Aggressive Online Behavior Aimed at Large Corporations

Published By: Cymfony
Cymfony
Published:  Jul 11, 2007
Length:  16 pages

This new study by Harvard's Berkman Center for Internet & Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald’s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.



Tagscollaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction, branding, wal-mart, mcdonalds, evil empire, cymfony