> Omniture > Measure What Matters: Defining KPIs and Driving Business Performance

Measure What Matters: Defining KPIs and Driving Business Performance

Published By: Omniture
Omniture
Published:  Jun 27, 2007
Length:  8 pages

The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.



Tagskey performance indicator, kpi, omniture, web analytics, website analytics, user data, data collection, web measurement, dashboard, dashboards, lead generation, site catalyst, sitecatalyst