> BlueHornet > An Email Marketer's Call to Action for 2008

An Email Marketer's Call to Action for 2008

Published By: BlueHornet
BlueHornet
Published:  Jun 06, 2008
Length:  1 pages

As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the “email is a courtship” metaphor and “one-to-one” techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it’s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers.



Tagsemail marketing, email messaging, blue hornet, bluehornet