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The Changing Dynamics of Retail Promotions

Published By: IBM
IBM
Published:  Jun 11, 2008
Length:  27 pages

Traditionally, retail promotions were handled by the merchandising, marketing and finance departments. Now companies are finding that by implementing promotions strategies deep within their infrastructure, they can increase profit uplift. Get the IBM white paper and see how optimizing retail promotions can positively affect your business.



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