> Aprimo, Inc. > MRM Goes Mainstream

MRM Goes Mainstream

Published By: Aprimo, Inc.
Aprimo, Inc.
Published:  Dec 23, 2008
Length:  4 pages

As MRM becomes a mainstream tool of marketers, it is helpful to understand the technology underpinnings and the various types of business processes that are related to marketing.

Tagsaprimo, marketing resource management, enterprise marketing management, campaign management, service oriented architecture, soa