> Aprimo, Inc. > How a $2B Software Company Uses Closed Loop Marketing to Measure ROI

How a $2B Software Company Uses Closed Loop Marketing to Measure ROI

Published By: Aprimo, Inc.
Aprimo, Inc.
Published:  Dec 23, 2008
Length:  2 pages

To keep up with the growth and volume of its business, the marketing department at a $2B enterprise software company knew they needed a next generation marketing application to track marketing program expenditures.



Tagsloop marketing, enterprise campaign management, financial management, aprimo