> SPSS > Let Customer Feedback Do The Driving and Learn Why.

Let Customer Feedback Do The Driving and Learn Why.

Published By: SPSS
SPSS
Published:  Jun 30, 2009
Length:  11 pages

This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.



Tagspredictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience, consumer behavior, actionable insight, centralized system, feedback programs, push orientation, lifecycle-based approach, customer retention, churn rate, compliance, internal r&d, behavioral data, descriptive data