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Overall Approach to Data Quality ROI.

Published By: SAP Inc.
SAP Inc.
Published:  Jul 28, 2009
Length:  20 pages

Data quality is an elusive subject that can defy measurement and yet be critical enough to derail any single IT project, strategic initiative, or even a company as a whole.

Tagsroi, data quality, sap, return-on-investment, crm, erp, enterprise resource management, customer relationship management, crm, business intelligence, referential integrity, sql, data quality scoring, target marketing