Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.