This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
Aberdeen used four key performance criteria to distinguish Best-in-Class companies and each shared several common characteristics. Using Aberdeen's Research Benchmarks, a comprehensive look into process, procedure, methodologies, and technologies with best practice identification and actional recommendations is provided.
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