The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
This whitepaper examines the many factors that should be considered when deciding whether insourcing or outsourcing is right for your organization. Learn how on-premise solutions have evolved and gain new perspectives that will enable you to make an informed decision.
Key things you will learn are:
•How to assess what deployment method is right for your business
•How real-time data integration can improve relevancy and results
•Strategies for coordinating email across departments
•Factors that affect email deliverability and data security
•Tips for lowering costs and increasing ROI
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