Today's highly mobile and engaged economy rewards businesses that deliver relevant, timely, personalized customer interactions. Ultimately, an engaging customer experience wins business, and managing this experience across localized entities can be a difficult task. For large distributed marketing functions that support localized marketing efforts, managing brand consistency, communication, and customer engagement is an ongoing challenge. Distributed marketing functions are common among insurance, pharmaceuticals, automotive, financial services and franchise industries. However, distributed marketing applies to any organization that requires a centralized marketing entity and localized marketers to work together in the pursuit of top-line growth and bottom-line efficiencies.
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