Email marketing is one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on investment of $43. But it's not as simple as sending an email to a list to get this sort of result. You will first want to evaluate the quality of your list before you hit that send button. Download this free step-by-step guide for pointers on building a high performance email list that works.
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